109 units at FEO's Hillsta project snapped up

109 units at FEO's Hillsta project snapped up: 109 units at the Hillsta project in Choa Chu Kang were snapped up during its launch on Thursday.

Far East Organization said that about 90% of the buyers for the Japanese-inspired development were Singaporeans. Hillsta, a joint venture (JV) between FEO, Sekisui House and China Construction, offers condominium, townhouse and Soho units. A townhouse is priced from S$907 psf, while a one-bedroom Soho unit is priced from from S$1,198 psf. For a one-bedroom 570 sq ft unit, prices start at S$600,000 onwards. Moreover, about 33 units from FEO’s other projects were also sold last week, comprising units at Woodhaven in Woodlands, Centro Residences in Ang Mo Kio and The Hillier in Hillview.

One of the major selling point of the development is its proximity to amenities such as Phoenix LRT station, said Chia Boon Kuah, COO of Property Sales at FEO.

Meanwhile, Frasers Centrepoint's Palm Isles at Flora Drive and Twin Waterfalls at Punggol Walk also had 40 units and eight units snapped up respectively, over the weekend.

Additionally, about 8 units at Seletar Park Residence by Tuan Sing Holdings were also snapped up by Singaporean buyers.

Colin Tan, Research Head at Chesterton Suntec International, commented that developers often take advantage of new launches by initially releasing “second- or third-tier” units

“Good marketing creates buying momentum, and makes your prices for not-so-good units seem like they have been heavily discounted,” he noted.

Apr 10, 2012 – PropertyGuru.com.sg

By Romesh Navaratnarajah